CipherHealth is an award-winning and proven technology platform committed to enhancing communication and care throughout the patient journey. Our full suite of scalable and flexible patient engagement solutions for healthcare organizations keep patients, staff, families and communities informed about their preventative, acute or elective care — whether it is in a hospital, clinic, facility, at home or anywhere in between.
Since 2009, CipherHealth has been innovating helping to shape the patient engagement category, delivering groundbreaking products to help care providers effectively and efficiently deliver quality care for their patients. CipherHealth’s patient engagement platform sets new standards for care and empowers healthcare organizations to foster meaningful connections to ensure the best possible outcomes for staff members, patients, and their loved ones.
Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing.
As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding. With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition.
Reporting into the VP, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market. You’ll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market.
A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.
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