Chopra Center is looking for Ayurvedic Meditation Content Writer

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Job Description

The Content Writer will own key areas of the Chopra experience and will be responsible for both improving existing/ongoing materials and creating or building entirely new meditations and content by creating new and compelling experiences around writing Ayurvedic meditation.

In this role, you will…

  • Develop a comprehensive writing content strategy experience around Ayurvedic meditation writing.
  • Ensure all writing content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and user experience including online, social media, email, point of purchase, mobile, video, print and in-person
  • Work with content strategist to ensure all content supports and extends the brand’s initiatives
  • Develop a functional content calendar throughout internal Chopra verticals
  • Writing, creating and editing while ensuring best practices in content, grammar, messaging, and style are consistent with the Chopra brand
  • Support standards for content creation, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
  • Establish workflow for requesting, creating, editing, publishing, and retiring content
  • Work with the technical team to implement appropriate content
  • Participate in the hiring and supervision of content/story leaders in all content verticals
  • Work closely with the company’s design department on all creative and branding initiatives to ensure a consistent message across channels

Keys for Success:

  • MUST have experience writing Ayurvedic meditations
  • 3+ years working in the mindfulness space
  • Proven experience creating compelling messages for a wellbeing content audience
  • Audience development and subscription strategies experience a plus
  • Demonstrated experience creating and maintaining content best practices
  • Ability to do picture curation and cultivate strong visual sensibilities in alignment with the Chopra brand
  • Provide writing guidance on content strategy, direction, tone, and execution
  • Trained in how to tell a story using words, images, audio, and video, and an understanding of how to create content that draws a digital audience
  • Must be a voracious reader and consumer of information both on digital platforms and through print publications
  • Excellent communicationand listening skills
  • Flexible and adaptable to a rapidly changing environment
  • Ability to synthesize high-level informationinto easy-to-digest, public-facing content
  • Wellness industry experience required


  • Bachelor’s degree or equivalent experience

Benefits, Perks & Culture:

  • Great health insurance package (medical, dental, vision, life insurance, 401k.
  • Market competitive comprehensive PTO package
  • Access to our digital & event-based programs
  • Discounts on our products and services
  • Opportunities for side-projects: dedicated time for execution on team-generated ideas
  • Work with an amazing team of people who are passionate about health and wellness!
  • Discounts with our partners including Prana

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