Content Writing is an art of showcasing your skill-set with words and engrossing your reader so they crave for more. The marketing trends are always dynamic and it is all time necessary to keep pace with the on-going vogue. Here we are with the Content Writing Trends in 2020 so that you can write to your heart’s content along with reaching your target audience’s eyes.
Stay Authentic and Clear
Creating authentic content has always been of prime importance and it will never leave the foothold. It is obvious as nobody wants to end up in the Sandbox for forging a copyrighted content. Moreover, businesses should be loud and clear about their product and maintain a high level of transparency while delivering services.
Witty and Soulful
This definitely does not mean that you start putting up a comedy show while stating facts and findings of your product, but a wit that has a noticeable point can surely work off wonders. When we touch the strings of a human mind, it should not be limited to filling the reader’s mind with humungous data. Some people aim at grasping important things in an easy and understandable manner, what else is better than “fun ‘n’ learn”. Content writers should definitely keep this feature in mind.
Long Form Content
Google Algorithms have been updated to choose information enriched articles that are potent to enlighten the user. This does not mean that the author has the liberty to waste the reader’s time. Rather, the content should be engaging and should compel the viewer to drool over your content.
Another factor that is equally influencing the Content Writing Trends in 2020 is the right usage of keywords so that the SERP loads your content on the top-rank as soon as the user hits the specified keyword.
Avoid Keyword Stuffing
As mentioned above, keywords are tremendously important, but their over-usage will irritate the reader. Remember, the readers are your traffic who will eventually help in hiking your page ranking and they are intelligent beings and cannot be fooled at all. As soon as they feel that the content is deceptive, they will bounce off from the page and this will add up to your website’s bounce rate.
Social Media Platforms like Facebook are using video and image marketing strategies to have major out-reach towards potential leads. It is scientifically proven that audio-visual aid has the best lasting effects on a human mind and for the very reason, a person would like to watch a video rather than reading a foot-long content. Although it cannot be deemed as the only workable approach, however, it surely is an important one.
Putting up videos that adequately demonstrate the user about your product can be a boon for your content. It also ensures that your thoughts have traveled effectively to the destined eyes. Tips for Content writing 2020 surely focus on this strategy.
6. Voice Search
Voice Search is the next big thing in the market that has shown stupendous inclination in the past few months and is a very crucial part of the content writing tips in 2020. Mobile technology is growing and people have begun exploring the horizons of the facilities that this gadget provides. Voice-search is gaining momentum and it is expected to surpass the type-and-search trend in the coming future.
Create content that includes the usage of keywords and phrases that are more inclined towards Voice search. Voice search entails the usage of a more natural form of communication. So the content should be developed in ways that claw human communicative phrases and words.
Going back to the primary school days, we all were taught that man is a social animal. How social are we now? We definitely are social on the media even if we do not know even an ounce about our next-door neighbor. These social media platforms have really become inevitable parts of our daily routine and thus content creators have been utilizing this source to grow on their customer’s minds.
Content writing tips 2020 believes that this platform would further soar to greater heights giving a fully-fledged opportunity to create eye-opening and jaw-dropping content.
We really hope that you find the tips and tricks to write effective content in 2020 worth reading. Happy Blogging!